Hitthefloormagazine.co.uk
Picture: The picture in this advert is fairly sci-fi and astrological. The name Bi polar refers to the two ends of the musical spectrum that he covers in this particular EP, the picture reflects this ideology with opposite ends of a planet being hot and cold, blue and red etc. It is a central dominant image that is not too cluttered and has a good balance of detail and colour; overall it is quite aesthetically pleasing.
Font: The font is plain, clear and bold; it does not distract from the overall picture but fits into the overall outer-space style of the advert.
Colour: The blue and red marks the juxtaposition being displayed in this advert, the contrast of two extremes.
Picture: The picture is quite minimalistic in the sense that they are using the artist’s image to sell the album instead of enticing imagery or effects. The faint décor in the background fits in nicely with the stylish, contemporary font and the light colours indicate the mood and genre of Cullum’s music.
Font: The font is contemporary and the connotations of its style and colour scheme match the connotations of the imagery and the music. It is an appropriate match for Cullum as the lighter tones of font, picture and musician all come together well.
Colour: The colour is minimalistic and represents the angle that the musician is coming from which is quite an achievement considering the colour scheme is white and pink, somehow this advert has succeeded in not coming across completely feminine.
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